Category Archives: ASA

ASA Rule on misleading advertising but which company?

price of double glazing

The Advertising Standards Agency has investigated a company and decided it was guilty of breaches to the ASA codes. Specifically it had misleading advertising, artificial “close by” dates and concerns regarding their “free” offers. Yet it is not clear which company they … Continue reading

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ASA published new Adviceonline article

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Yesterday the Advertising Standards Agency (ASA) published a new AdviceOnline article giving advice to vloggers and brands seeking to market via vlogs about how to comply with the requirements of the CAP Code. As their web site says they, “have had … Continue reading

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Homebase and Safestyle warned about misleading discounts whilst Wayne windows trading history is supported

price of double glazing

In recent weeks, the Advertising Standards Agency have advised two companies Homebase and Safestyle  that claims against them have been upheld and that their marketing messages must not be repeated but found in favour of Wayne windows trading history. The claim against Homebase … Continue reading

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Anglian cleared again by the ASA

BOGOF

Anglian have been cleared again of misleading advertising. Recently someone challenged them about the validity of their claims that sales people could earn between £30 and 80k pa. Anglian provided information which suggested that half of their sales people earn … Continue reading

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Anglian Windows Ltd cleared by the ASA

conservatory

Anglian Windows Ltd have been cleared by the ASA (the Advertising Standards Agency) for some illustrations in a brochure, which a consumer felt was misleading. Seems a consumer had linked the Energy-efficiency Advice contained in their brochure, with the images and challenged whether the … Continue reading

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Safestyle advert for 55% off, is found misleading

price of double glazing

HPAS Ltd who trade as Safestyle UK has had two complaints upheld against it for potentially misleading discounts. Two complainants challenged whether the 55% discount claim in ads were misleading and if they could be substantiated. The following is an extract … Continue reading

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The ASA remind double glazing bloggers about advert rules

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The ASA (Advertising Standards Agency) ensures that advertisers, who promote their goods and services in the media, adverts, TV ads, newspapers and the internet, do so in good taste and without misleading claims. Whilst most double glazing companies know they should … Continue reading

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ASA uphold misleading advert against Windowsanddoorsprices.co.uk

price of double glazing

The advertising standards agency yesterday ruled that a window and door company were found to be misleading in their advertisement and upheld a decision in favour of the complainant. Seems the company, “Windows and Doors Prices UK Ltd” who trade … Continue reading

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ASA change rules for comparison web sites

VAT

As from February 2013, the Advertising Standards Agency changed two of it’s rules on statements made about comparison prices. Previously comparisons could only be made for products and services that were ” identical or substantially equivalent to” another. The CAP and BCAP have … Continue reading

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Another ASA complaint upheld against E.on

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A complaint has been upheld against Energy providers E.on this week and another upheld in part. Yet the government seems likely to promote large companies like these and others, as Green Deal PROVIDERS later this year. Why, when the industry has … Continue reading

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