Tag Archives: ASA

ASA Rule on misleading advertising but which company?

price of double glazing

The Advertising Standards Agency has investigated a company and decided it was guilty of breaches to the ASA codes. Specifically it had misleading advertising, artificial “close by” dates and concerns regarding their “free” offers. Yet it is not clear which company they … Continue reading

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ASA published new Adviceonline article

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Yesterday the Advertising Standards Agency (ASA) published a new AdviceOnline article giving advice to vloggers and brands seeking to market via vlogs about how to comply with the requirements of the CAP Code. As their web site says they, “have had … Continue reading

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Homebase and Safestyle warned about misleading discounts whilst Wayne windows trading history is supported

price of double glazing

In recent weeks, the Advertising Standards Agency have advised two companies Homebase and Safestyle  that claims against them have been upheld and that their marketing messages must not be repeated but found in favour of Wayne windows trading history. The claim against Homebase … Continue reading

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Safestyle advert for 55% off, is found misleading

price of double glazing

HPAS Ltd who trade as Safestyle UK has had two complaints upheld against it for potentially misleading discounts. Two complainants challenged whether the 55% discount claim in ads were misleading and if they could be substantiated. The following is an extract … Continue reading

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As BFRC launches A+ windows, the ASA uphold a complaint against Everest

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Gl@zine reported that BFRC, the British Fenestration Ratings Council has officially launched a new ‘A+’ band at the top of its energy efficiency scale for Window Energy Ratings (WERs). Previously, an A rated window was anything greater than 0zero, a … Continue reading

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ASA uphold misleading advert against Windowsanddoorsprices.co.uk

price of double glazing

The advertising standards agency yesterday ruled that a window and door company were found to be misleading in their advertisement and upheld a decision in favour of the complainant. Seems the company, “Windows and Doors Prices UK Ltd” who trade … Continue reading

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ASA consider Conservatory Outlets testimonials misleading

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According to the ASA web site, Conservatory Outlet Ltd were asked by the ASA to verify testimonials used in their advertising on the Internet as several seemed to be the same with very slight amendments. The ASA upheld the complaint finding the … Continue reading

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ASA change rules for comparison web sites

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As from February 2013, the Advertising Standards Agency changed two of it’s rules on statements made about comparison prices. Previously comparisons could only be made for products and services that were ” identical or substantially equivalent to” another. The CAP and BCAP have … Continue reading

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Thinking of using the royal baby in your next advert…..?

conservatory with sofa

Obviously the recent announcement of royal baby next year has sparked much discussion and spread joy to countless numbers, including Katherine and William. However the advertising standard agency via CAP advice and training, has issued guidance to ensure companies don’t breach the rules … Continue reading

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ASA uphold complaint against Armour Windows

price of double glazing

The Advertising Standards Agency has published its finding about a double glazing company. true it was only one person who complained and true the ASA only upheld one aspect of the complaint, the three other aspects were not upheld. From … Continue reading

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