Monthly Archives: February 2015

Anglian Windows Ltd cleared by the ASA


Anglian Windows Ltd have been cleared by the ASA (the Advertising Standards Agency) for some illustrations in a brochure, which a consumer felt was misleading.

Seems a consumer had linked the Energy-efficiency Advice contained in their brochure, with the images and challenged whether the impressions for the reduction in heat loss, were either misleading or exaggerated.

Having heard from Anglian who explained that their brochure

A brochure ad for Anglian Windows was headed “Get fit for winter with up to £3000 towards thermally efficient windows”. The ad showed two thermal images of a house, one headed “HEAT LOSS BEFORE SCRAPPAGE UPGRADE” and the other headed “HEAT LOSS AFTER SCRAPPAGE UPGRADE”.

Text stated “The thermal images above show a typical semi-detached house before and after being fitted with our energy saving windows. The intense red areas show serious heat loss. In the ‘after’ image you clearly see that once Anglian windows have been installed the red areas have reduced, showing vastly improved heat retention”.

The ASA noted that the images had been supplied as part of a report undertaken by a thermographer who had compared the amount of heat escaping from single glazed, wooden windows and Anglian Windows B-rated casement windows, and who we understood had found a reduction in the amount of heat that escaped through the B-rated windows.

They noted that the ad was headed “Get fit for winter with up to £3000 towards thermally efficient windows” and that the text referred to “a typical semi-detached house before and after being fitted with our energy saving windows”, “If your windows are heating the street like this” and “old inefficient windows”, all of which we considered came across as general comparisons between “old” and new, efficient windows from Anglian Windows, rather than specific comparisons which might have suggested that the images were making a claim about the magnitude of the effect that could be achieved.

They decided that in that context, readers would be unlikely to interpret the images as relating to a particular amount or scale of improvement. Because of that, they concluded that the ad was unlikely to mislead and that no further action was necessary.

It is very easy to criticise organisations then they fail to perform, so we thought this good news story was welcome and Anglian should be congratulated. Read the full article here.

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Consumer rights and dispute resolution

tick boxes

Westminster Business Forum are holding a Keynote Seminar to discuss consumer rights and dispute resolution along with implementing the Consumer Rights Bill and the ADR Directive

Timing: Morning, Thursday, 5th February 2015

Venue: Glaziers Hall, 9 Montague Close, London SE1 9DD

Seen by many as a campaigner for raising industry standards, Alan Burgess the founder of, the review web site for consumers to read, write and review comments and opinions from past customers, has been invited to speak.

From a industry point of view, there have been many well intentioned changes to consumer rights, unfortunately many have had unintended consequences or unforeseen outcomes, which work against the best interest of consumers.

Take the “cooling off period” of 7 days. Previously, consumers who thought they were pressured into buying products in their home were given protection, the old and vulnerable were protected from making a mistake or being pressured, because they had an automatic right to cancel their contracts for 7 days after signing, providing it was done in writing.

Today, 99% of companies now don’t have to offer a cooling off period.

Why, because windows are bespoke products, bespoke products are exempt from the regulations. so instead of extending protection to 14 days, consumers now have no period to change their mind, and it wasn’t the double glazing industry at fault.

So how has this gone un noticed?

Well in part because the GGF have made it a requirement of membership, to insist that their members (Anglian, Everest, Safestyle etc ) voluntarily retain the 7 days cooling off period, but non members are free to act differently, with no such period.

Another unintended consequence is the option to remove your new windows, immediately.

Having designed, surveyed, measured, ordered, manufactured and delivered your new windows, and having removed the existing windows and carefully installed the new ones, as a consumer, you now have 30 days to reject “faulty goods”.

If you deem them “faulty”, the installation company can now offer a full refund and remove the windows, without reinstating the old ones, leaving the room open to the elements, unsafe and insecure!

Just how can that benefit consumers?




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