GGFi have recently negotiated a new benefit for all their members; SILVER membership of our web site allowing each GGFi member to display their company logo, the GGFi logo along with other accreditations that they hold and the products and services which they offer. It’s a free additional benefit until the end of next year December 2014, saving them about £180.
Know as a leading provider of IBGs GGFi has cultivated an excellent reputation built on it’s core commitment of delivering a fair service to all customers, being the only IBG provider to be recommended by FENSA and the Guild of Master Craftsmen.
So why have GGFi done this for their members?
Well simply, they believe in the site. They know that each of us are becoming more internet savvy these days, rarely will we book a holiday or hotel with checking on trip advisor (or a similar independent review web site) first. They also know that it is far easier to find users comments, reviews or testimonials online and most people do research, before any large purchase. Windows are no different.
Why is the site unique and how will it help GGFi members?
Some companies may be fortunate enough that work comes to them from recommendations and advertising isn’t needed, however getting seen on the internet can be harder going. When homeowners do find your website, you must first convince them of your credentials. That’s where we start; visitors can read about every accreditation, understand why they should use GGFi members and then read genuine testimonials, from previous customers.
There is a real challenge with reviews and testimonials.
People don’t trust those written on your own web site, they’re “made up” or “they will only show good ones”. Every other review web site allows people to hide behind pseudonyms, faceless contributors free to say what they think without any comeback, hence they normally focus on negative reviews. Not so with Doubleglazingcompanies.com.
Every reviewer has to leave us their name, contact details and a live email account to activate their review. This way there isn’t any tittle tattle, just honest feedback about work done. So far the vast majority have been great reviews, which have helped companies get more leads. Making testimonials public, on independent web sites means they are visible, 24/7 for your business. We’re working hard to make Doubleglazingcompanies.com, the trip advisor for the double glazing industry and want you to share in the success.
From the outset the site was designed to be equal to all, nobody can pay for better positions, nobody can outbid another company for space and companies cannot influence their feedback rankings, just customers. No one receives preferential coverage, there’s no advertising permitted or sponsorship deals– this is simply an opportunity for excellent companies to reach new customers.
Active companies are finding it helps raise their presence locally and assists with gaining new recommendations and new enquiries for their business, whilst retail customers are finding great companies to entrust their projects to.
For more information about joining GGFi and the benefits it offers click here.