Monthly Archives: December 2012

Window Repair Group for the GGF

ggf logo

The GGF the Glass and Glazing Federation is open to any company who can meet their strict entry criteria, irrespective of the materials they use, glass, wood, PVC or Aluminium and it matters not if they are manufactures, installers or component producers, anyone can ask to be considered, however they have until now omitted door & window repair companies.

Well a recent announcement suggests they have decided to create a new group called for the time being, the Window Repair Group.

Any existing member can join this new group and non-members who wish to be considered will be allowed to attend an inaugural meeting  on January 23rd 2013 at the Arden Hotel in Solihull so that they can asses the value of membership, during which a Chair and Vice-chair will be appointed.

The strength of the GGF is the broad spectrum from which it draws membership, knowledge and strength.


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Company director falsely claimed being a members of Fensa, GGF and Federation of Small Business

new accreditations at double glazing companies

According to a report yesterday in Birmingham’s Express and Star Kulvinder Singh a company director of Central Windows (West Midlands) Ltd, has admitted that he falsely claimed being a member of the Federation of Small Businesses, that his company was part of Fensa and the more exclusive GGF, the Glass and Glazing Federation.

Seems that a local customer, hearing an advert on Raaj FM, contracted with Central Windows to provide new windows, but soon found them lacking, condensation appeared in the window and a leaky bay window created problems  last June, just weeks after the company was formed in February 2011.

The customer a Mrs Kaur said, the experience was “extremely stressful” and felt “conned” by the company who Sandwell Magistrates Court heard admit they were not affiliated with any of these organisations.

Whilst the director had previously been Fensa registered seems he started trading and claiming membership well before getting his compliance procedures sorted.

Magistrates ordered £3,500 in compensation and awarded £3,246.19 costs and ordering the defendant Mr Singh to do 175 hours of voluntary work.

So can you rely upon the logos printed on business cards and letter heads, clearly this customer did and was duped becuase the membership statements were not true. Any trust has been broken, if they made these unlawful statements what else have they said? The federation of small business and the GGF should now seek damages to compensate for their loss of reputation.

The moral of the story, NEVER trust what is being said, always do some homework, just make a few enquiries. One phone call to the GGF, a quick look on their web site or loooking at the company here on would have illustrated that the company started a couple of months earlier


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More Aluminium installers than last year

red brick house

According to a report by data analyst Jade Greenhow working for Insight data, published in the weekly trade newsletter Gl@zine the number of installers of aluminium products rose 10% since the same time last year,

“We have identified a significant rise in the number of aluminium fabricators on our database, but even more interesting is the increase in aluminium installers. This time last year there were 4,225 aluminium installers whereas today there are 4,640, which is an increase of some 10% in one year.”

With nearly 5,000 installers of aluminium products to choose from just how can you ensure they will do a good job for you? Well if they offer alunimium products they can list them here on DGC and you can write a review of your experience to help others looking for good installers of windows, doors or conservatories.


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Do you know who the UK’s best double glazing salesperson?


Firstly, do you want to be known as the UK’s best double glazing salesperson?

Well there are 10,000 good reasons to be crowned the UK’s best salesperson on offer
and the video shows who the top three are!

A couple agreed to sit through a number of sales presentations (good stamina) and
rate them on product knowledge, helpfulness and pushiness. Some asked questions
to help the couple decide others were a little more forceful about hearing the important questions, and one spoke very quickly!

Irrespective of your answers we should congratulate the organisers of the FIT show for
thinking outside the box, having the courage to entertain such an event, because it uncovers an important lesson for all sales people…..

don’t SELL anything, let customers BUY“,

A good salesperson will

  • LISTEN to their customers NEEDS,
  • INFORM them about the CHOICES they have and then
  • GUIDE them towards products and services that fit their needs,
  • NOT to force something upon someone that they don’t want or can’t afford.

Check out the video here.

Double glazing salesmen (and women) broadly fall into one of two categories, those who
want to close the deal on the night, and those allow their customer to decide in their own good time.

Some customers think the principal reason why they try to close on the night, is that they don’t want to come back and go over it all again. They probably don’t but the truth is more likely to that they don’t want you to have the chance to consider another product (why would you theirs is best apparently) and often they are being paid on commission or bonus, so they really don’t want you looking elsewhere.

Believe me, they “sit” these appointments every day, the companies they work for have
trained them in selling methods to maximise their chances of getting you to sign on the night. They have rehearsed and practiced the answers you give time and time again, so they can be intense, demanding, and relentless with answers that leave you no choice.

The big problem is that you don’t normally buy new windows every week. There’s no “standard” price lists, adverts are confusing and full of exclusion clauses and every company offers something different and most claim to be better than every other
company, so it is very confusing!

You MUST compare what’s on offer, so NEVER be forced into accepting the first price you see.

These salespeople generally try their luck first; they will charge you what they think you might pay. If you accept (and you’ll be amazed at the number of people who do pay over the odds) they pocket a share of the “overs” and company is very pleased with them!

If you don’t bite, they’ll remember a special offer for people in your street or neighbourhood, or that they need pictures for a new brochure or because it’s a Wednesday
or the last day of the month or they’ve just spoken to their manager (the speaking clock)………basically anything that they think you’ll believe is a genuine discount but ONLY if you sign now, today, tonight.

Don’t do it.

Remain in control and shop around, be happy that you understand what else is available, that their credentials check out, they have good reviews and above all else, that you have decided to buy, you haven’t been forced into the sale.

On the other hand you may find yourself talking to someone who listens to your needs, makes suggestions on those products they think are most suitable and then provide written quotations so that you can compare what they are offering against what others are offering.

These do tend to be smaller businesses, perhaps you’ll see the owner or a rep who is being paid to help you, regardless of whether they make a sale or not (obviously they’d like your business but they may not be results only sales people, they may be salary plus a small bonus) . Clearly they are at risk that you decide to buy elsewhere, so they must be very confident they are offering you they best price, package or offer.

These salespeople will tend to leave you alone for a few days to mull it over,
or just follow up with the occasions call to ensure you have everything you need and determine when you may make your final decision.

Now you may be buying an identical product from these two sales people (unlikely
because even similar products have different components, standards of manufacture
and warranty), but one you felt forced into accepting the other you happily bought from.

At this point it is important to remember your cancellation rights.

Currently, the consumer rights law states that if you decide to buy products and sign
contracts in your own home, you have the right to change you mind, cancel the contract and have any money returned providing you inform the company in writing, within 7 days.

If you sign the contract away from your home (in their showroom for instance) you
cannot claim this right, it is ONLY for contracts signed in your home.

Presently, this right cannot be signed away; however the EU is bringing in some important
changes. They want you to have this “cooling off period” increased to 14 days; however you will be able to sign away the right if you wish. This is likely to cause confusion if people don’t understand what they are signing…….so make certain you ask, get and understand, what the policy is for cancellation before you sign anything!

Now if as a salesperson, you’ve closed a deal, then you’re probably counting the commission cheque and have mentally decided what to do with that money. So to have the company, it’s an order and they don’t want to lose the change of making money from doing the work you requested.

It’s of little wonder then, that companies have strict rules for when, where and how
the cancellation notice is delivered.

LEGALLY once the 7 days has passed, they are under no obligation to refund any money if
you cancel. Indeed, they may allow you cancel but charge you a fee equal to the profit they were going to make or the cost of the commission they have already paid out to the salesperson if they wish, so again……..make certain you ask, get and understand, what the policy is for cancellation before you sign anything!

Have you had similar, better or worse experiences, then do leave your comments here or add your review to a specific company.

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GGF produce video to communicate real benefits for members

ggf logo

The GGF the glass and glazing federation have recently launched a new video explaining who they are, what they do for members and why anyone in the home improvement sector should consider membership. They are well respected in Government and serve their members within the window industry on a wide variety of fronts.

Nigel Rees, GGF Group Chief Executive commented, “The GGF has developed its communications significantly in the last two years or so and the promotional video is a welcome addition to communicate our benefits to non-members. I would like to thank all the GGF Members who helped in the production of this video. It is great to hear their honest and frank views of the Federation.”






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Thinking of using the royal baby in your next advert…..?

conservatory with sofa

Obviously the recent announcement of royal baby next year has sparked much discussion and spread joy to countless numbers, including Katherine and William. However the advertising standard agency via CAP advice and training, has issued guidance to ensure companies don’t breach the rules or make claims that somehow their goods or services are endorsed or associated.

So if you are thinking about claiming your double glazing for a royal palace is helping keep them warm, snug or the noise down, we suggest you read the attached first!



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The true value of Independent reviews

tick boxes

We read an interesting article last week, about a web site naming and shaming fake reviews, those that a company has written about itself! That’s one of the reasons why we started

You see we understand that most retail customers don’t trust reviews when they appear on a companay’s own web site, for this very reason. Either they are fake (having being written by the company itself) or there are no negative ones which has to raise suspicion.

In feed back, we’ve found that consumers value independent and verifiable third party reviews, the more independent they are the better they are received. The technology behind our review website prevented sales people leaving multiple, negative reviews about their competitors or multiple glowing reviews about themselves and because reviewers cannot hide behind a pseudonym care is taken not to defame a company nor risk litigation.

Additionally each company can respond directly to a review be it good or bad, to either say thank you or to explain why the work didnt perhaps go as planned.

Whilst visitors happily read reviews, often the REAL company is only exposed, once they write a reply!

Suppose a negative review had an equally negative reply, then the reader would know why there was a problem! However if a company had explained its side of the problem and how they have endeavoured to resolve the issue, then readers may have a different opinion and question the reviewers comments.

Some go out of their way to say “thank you for leaving a review, we really appreciate you taking time out to write it”. The reviewer (and the subsequent visitors who read it), are then blown away with the customer service and common decency of the double glazing

With nearly 250 independent reviews on double glazing companies in the UK, it is fair to say that some companies are enjoying positive feedback even equiries from their reviews and their web sites getting more traffic because consumers appreciate they have opened themselves to reviews being written on independent sites.

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